Winning feels good doesn't it?
The Texans are in the midst of a four game winning streak, the longest since I've been employed by the team. My first season was 2013, which coincided with a different type of streak, the kind you don't want to remember. As everyone recalls, the Texans won their first two games and then...let's not even say it.
We obviously cover the team (and organization) here at HoustonTexans.com, and as you can imagine, the sentiment in the digital world can change quickly. This is why any good digital and social media strategy is always evolving, because the emotions of your fan base are a moving target, especially during the season.