A new season brings a new Associated Bank's Ultimate Packers Fan Program. This season's program features interactive in-stadium, online and community activities and an opportunity to win a comprehensive behind-the-scenes experience.
In-stadium experiences include:
- Videos of wide receivers Jordy Nelson and Randall Cobb searching for the most rabid Packers fans dancing and celebrating at Lambeau Field. The video will be featured on Tundra Vision.
- The Associated Bank Fan Challenge will be located in both the Tundra Tailgate Zone and the Atrium in Lambeau Field. Fans can participate in a football toss, receive a Go Pack Go roller banner and take a photo with Lambeau Field as the back drop.