Stephen Curry, arguably the most popular athlete in professional sports today, has become the face of many brands during his rapid ascent with the Golden State Warriors. But the latest product using Curry's likeness is unlike anything we have ever seen.
On Tuesday, Philadelphia police chief Thomas Nestel tweeted a picture showing Curry's face and name stamped onto a collection of heroin baggies that were confiscated.
Thinking Steph Curry wouldn't be happy that he is this week's brand for heroin in Philly. cc: @StephenCurry30 pic.twitter.com/mmRcC741YM
— Thomas J. Nestel III (@TNestel3) April 27, 2016
Nestle said the approach is "unique" for the drug trade in Philly, a city known for having the most potent heroin in the country. While hard drugs are often branded with company names, using famous athletes and celebrities is reportedly a new trend.
Local narcotics officers added that these stamps change very frequently, which hopefully means that Curry -- a crossover star known for his wholesome image -- will soon have his namesake out of the illegal drug trade. With the Warriors likely to make another deep run in the NBA playoffs, however, it's very possible that Curry-brand heroin remains on the market for several weeks.
In terms of actual sponsorships, Curry is currently worth a reported $14 billion to athletic apparel company Under Armour. The reigning NBA MVP also has endorsement deals with Degree, Express, State Farm, Muscle Milk and JBL Headphones.
The All-Star point guard is currently recovering from a sprained knee, but is expected to return during the Warriors' second-round series against the Portland Trail Blazers.
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