The empty seats at Bulldog Stadium and Save Mart Center for Fresno State football and basketball games are a troubling sign, but declining attendance is only part of a larger problem for an athletic department intending to get bigger and better.
The famed Red Wave, which helped build those venues and has served Fresno State athletic interests so well for so long, is going gray. And as is the case for most of the nation’s Division I schools, the athletic department is struggling to entice younger fans to games and build a sustainable base of season-ticket sales that account for a significant portion of its revenue.