Matt Stamey/Gainesville Sun
There’s a new offensive-oriented coach, new facilities and a new reason for optimism for the Florida football program.
How will it translate from a revenue standpoint? With the season fast approaching, Florida is making a push to get attendance back at full capacity and improve in-game revenue at The Swamp this season.
Last season, Florida made $93,300 in six home dates (minus the Idaho rainout), down from $600,000 in six home dates the season before. In Florida’s annual operating budget, the school cited a reduction in luxury ticket and season ticket sales and an increase in guarantees and season ticket prices as reasons for the decline.