Dallas Cowboys owner Jerry Jones has long been known for the twinkle in his eye at the mere thought of making a draft splash. He’s the guy at your fourth of July party who loudly announces his coming splashdown, then cannonballs onto the inflatable glazed donut with sprinkles.
That’s his favorite draft party trick, and everything works out just fine when the Cowboys’ success as a brand is also connected to their success as a football team. In the 2016 NFL draft both of those sometimes competing interests worked together in perfect harmony.