Dallas Cowboys running back Joseph Randle went from an unknown backup to stealing headlines a week ago when we arrested for stealing cologne and underwear from Dillard's. Now, he's turned that attention into an endorsement deal.
MeUndies, a Los Angeles based lifestyle brand, is now partnering with Randle for him to be a spokesperson for their products.
The company will pay Randle enough to help with the $29,500 fine the Cowboys imposed on him after his arrest, as well as supply him with all the underwear he could want for a long, long time. Randle will also be donating $15,000 worth of underwear and apparel to children in need as part of the partnership.
"Joseph felt the need to turn a negative situation into a positive and teamed up with MeUndies to give back to his community and help families in need," said MeUndies head of marketing and business development Dan King. "As a young company, MeUndies is faced with difficult challenges all the time. It's up to us to turn a negative situation into a positive one, almost on a daily basis. How you learn from your mistakes fast is how you find success in our business and those lessons are applicable in all walks of life."
"There is no excuse for my mistake last week, and I take full responsibility for my actions," said Randle. "I let down my coaches, teammates, and family. My agent and I have spent a lot of time looking for ways I can turn my situation into a learning experience for young people. Partnering with MeUndies allows me the opportunity to give back to others less fortunate than myself, and spread a positive message of not making the same mistake twice."
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