It's almost October, which means it's almost time for every hot take columnist’s favorite season: using playoff television ratings to decry The End of Baseball. It's no secret that baseball has problems on the horizon: an aging fan base that's not getting younger; a business model predicated on large regional sports network contacts buoyed by TV provider carriage fees. But when someone tries to tell you nobody is watching baseball anymore, don't believe a word of it.
For the sake of argument, let’s ignore the fact that Major League Baseball is raking in near $10 billion in revenue, and let’s also ignore that they just received a $1 billion investment in BAMtech, the company created to support MLB.