New Balance announced Friday Francisco Lindor will become the face of the company’s baseball brand. Lindor signed a multi-year deal, but the terms of the deal have not been disclosed.
“He’s a special player of great character,” said Ray Hilvert, New Balance’s vice president of sports marketing. “His trajectory within the game has been tremendous, and his future holds a lot of promise. As we look to expand our baseball business into Korea and Japan, and other areas around the globe, he will be a global ambassador for us.”
Lindor told ESPN that the shoe company’s vote of confidence in him is “an honor.