Announcing today the creation of MAGNUS Sports w/ the signing of @MLB pitcher @AChapman_105 https://t.co/EOzG7ckpcy pic.twitter.com/Q92PAKJETD
"Baseball, like music, is an ingrained cultural passion for many Latinos throughout the world, and there's no shortage of amazing stars of Hispanic origin," Anthony said in a press release. "Despite that, until now there hasn't been an enterprise specifically designed to meet their needs. With MAGNUS Sports, we are changing the existing dynamics and building a new kind of management company that understands the culture and knows how to build big media brands.