With a contract reportedly in place for renovations to Fifth Third Arena, Cincinnati's marketing team is already getting the folks in Cincy's (and perhaps the Big 12's) attention.
Earlier this week, reports surfaced saying that construction firms Skanksa and Megen Construction Company signed a $69 million contract with Cincinnati to renovate Fifth Third Arena. The upgrades to the 53 include increased seating capacity, additional concession offerings, more suites, an upper-level concourse and a 360-degree seating bowl, which sounds like a fancy term for toilet, but let's just ignore that.
As with anything the UC athletic department does in the next few months and years, there is a Big 12 bent that can be taken.