It’s July 1st, meaning the Cincinnati Bearcats’ merchandise partnership with Adidas is official over and they’ve made the upgrade to Under Armour. The school’s official Twitter account revealed the first piece of swag that will surely hit stores soon.
First look at some official @UnderArmour sideline gear. #UC2UA pic.twitter.com/Af329c3ppU
— Cincinnati Bearcats (@GoBEARCATS) July 1, 2015
UC signed a massive 10 year, $47 million deal with Under Armour back in April, a partnership that should benefit both parties handsomely. As for the fans, I think the first t-shirt pictured above depicts what UA brings to the table.