MESA, Ariz. – The Cubs turned Theo Epstein’s “Baseball is Better” speech from his first Wrigley Field press conference into a marketing pitch that might distract fans for a moment from an awful big-league product.
The 2017 “That’s Cub” ad campaign actually uses what started organically years ago within the farm system, two words that recognized a great at-bat or a heads-up play or a defensive stop.
Business vs. baseball is no longer the dominant storyline it had been during the early phases of the Wrigleyvile rebuild. Business and baseball are booming for what’s become Major League Baseball’s version of the Golden State Warriors.