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Duncan Keith enters cereal market with Keith Krunch

Denis Savard’s got you covered for a Chicago Blackhawks’ themed dinner with Savy’s Pizza, and now you don’t have to worry about breakfast either, thanks to Duncan Keith.

Keith and PLB Sports recently introduced Keith Krunch, a frosted corn flake cereal, to the market. It can be purchased at Jewel-Osco and online.

Keith recently discussed the cereal, how it came about, wanting to share it with his teammates and how it’s connected to his charity Keith Relief. You can learn more about Keith’s foundation at DuncanKeith.com.

Scott Powers: What’s it like to have your own cereal?