Sean Marks opened Wednesday's press conference by welcoming the families of Brooklyn's newest players, something he emphasized about the Spurs organization when he was first hired.
The significance? Good energy; empathy and understanding; cohesiveness: All key elements to changing a culture. It's a Pop thing. More importantly, it's a Spurs thing.
Marks discussed the importance back in mid-June.
"Family's No. 1. Over the course of a summer or maybe a season, they'll realize it's all about your family. I don't want to bring you into the gym just for the sake of bringing you into the gym.