While talent is hard to come by, culture and a strong program are the most elusive parts of building a franchise. With Sean Marks and Kenny Atkinson, the Brooklyn Nets have changed their brand. As an organization that plays with heart, high IQ and develops young talent, Brooklyn is now a respectable team.
With a limited number of superstars available, teams are relying more on depth, fit and system to keep them competitive. The Miami Heat and Atlanta Hawks are prime examples. The Heat started the 2016-17 season in a hole.