Haas driver Romain Grosjean thinks Formula One's new American owners could be important in improving broadcasting and taking the sport to a whole new generation of fans.
Last week John Malone's Liberty Media announced it has agreed to purchase a controlling stake in F1 in a deal worth $6.4 billion. The group has already outlined five key objectives for F1, including "promotion and marketing of F1 as a sport and brand" and enhancing the distribution of the content beyond the existing formats.
Liberty is also expected to use its experience and expertise from American sport to improve fan engagement in F1 and Grosjean thinks it's important the new owners change the perception of the sport.