The NBA will begin rolling out sponsored jerseys for the 2017-2018 season and many teams in the league have already announced partnerships. While the Atlanta Hawks have not done so at this time, reports have emerged from both Zach Klein of WSB-TV and Tim Tucker of the AJC that the organization will be partnering with Sharecare on a five-year contract to be come the team’s official sponsor.
While financial details are not yet available, Hawks executive vice president and CRO Andrew Saltzman indicated to WSB that the jersey sponsorship deal is “the second largest annual partnership behind (Atlanta’s) Philips naming rights deal.