An important part of building an organization that becomes a perennial championship contender is learning how to mine the maximum value out of all your assets. Whether that means paying big money to retain a superstar, or searching the scrap heap for a cheaper player that can out perform expectations.
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By signing Justin Holiday (the brother of New Orleans Pelicans starting point guard Jrue Holiday), the Atlanta Hawks are attempting to do the latter. They hope to take a cheap player that has shown potential and turn him into a valuable piece of their wing rotation.