MVP Matt Ryan vowed to move forward from the Super Bowl loss to the New England Patriots last February, but an 18-second clip tied to the Atlanta Falcons quarterback's most gut-wrenching defeat serves as added fuel going into the 2017 season.
Ryan talked Tuesday about Gatorade's "Make Defeat Your Fuel" ad campaign he starred in alongside greats such as Michael Jordan, Peyton Manning and Serena Williams, among others.
The 67-second commercial ended with a staged moment of Ryan walking off the NFL's biggest stage and saying, "Defeat" with cameras following his steps.