Though the NFL normally cracks down on players wearing custom footwear, this week will be an exception.
As part of the #MyCauseMyCleats social campaign, hundreds of players will don personalized cleats supporting charity foundations of their choice. ESPN has been keeping tabs on some of the most popular designs, including that of Atlanta Falcons quarterback Matt Ryan:
Ryan's cleats are in support of Children's Healthcare of Atlanta, and they feature the organization's logo:
This is the first year of the #MyCauseMyCleats campaign, but with so many players embracing the opportunity, it wouldn't be a surprise to see it become an annual staple.