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Arizona Cardinals have potential to be historically great in 2015

By now, the sentence is burned into the back of your mind. You heard him say it to his team after shutting out the Green Bay Packers in the first game of the 2013 preseason -- his first-ever game as head coach of the Arizona Cardinals.

"Potential ain’t s--t; potential will get us all fired."

Coach Bruce Arians isn’t wrong. How much potential have the Cardinals had throughout the years only to have it squandered by a missing piece, one too many injuries or otherwise? OK, not as much as other franchises, but Cardinals fans know all too well that "potential ain’t s--t.